The year 2021 has definitely been a time of change and revolution in many industries. It turned out that even companies that thought their product or service was only suitable for stationary sales had to implement e-commerce solutions.
It was no different in the case of joinery. According to the report "Omni-commerce. I buy conveniently 2021", created by the Chamber of Electronic Economy - at the beginning of the pandemic, customers of online shops limited their spending and avoided major investments. However, in the last months of the year, a clear increase was already visible when it came to renovations or house building.
This tendency was also visible in Eko-Okna. In 2021, the company noted a 37% growth in sales, the highest in Italy, the Netherlands and Poland. If you are curious about our statistics and conclusions, make sure to download our report.
E-commerce in manufacturing – is it worth it?
Over seven trillion dollars – it is estimated that this is the value of the global e-commerce market in 2025. It might seem that the online shopping frenzy does not apply to the construction industry – but nothing could be further from the truth. Eko-Okna S.A. has successfully implemented platforms that have given impetus to Internet sales.
Among the advantages of introducing online sales solutions we can mention:
- lower costs of running the business, including the display of goods, maintenance of premises
- possibility of quick extension of assortment and offer
- possibility of scaling the business
- easier sale of products abroad
- saving time, if previously it was necessary to travel to the customer
- better promotion of products in the Google search engine and increased sales potential
Eko-Okna's distributors can count on the support of platforms that support online sales and promotion. Due to the fact that the suggested solutions met with a very positive response, the company decided to use the data acquired in 2021 and prepare an e-commerce report.
What can you learn from it?
- Which e-commerce trends developed in 2021?
- What was the growth rate of users in the online world?
- From which sources did users find out about the brand?
In addition, you will find a comparison between traditional and online sales based on Eko-Okna’s internal data, such as an analysis of product sales in 11 European markets.
To view the full report, you can download it
here.
