The e-commerce market is currently one of the most important directions of the company's development. Hundreds of publications on this subject appear every day. But is online business really so important in the joinery industry? Or is it just a temporary fashion and a trend artificially created by marketing? We are not going to convince you to use e-commerce in this article. We will only show solutions to real problems that distributors face when it comes to online business development.
Will e-commerce work for a company that operates locally?
The e-commerce market is not only about online sales. It is also all the activities you conduct on the Internet to promote your company and its offer - regardless of whether you operate on a local, national or international scale. There are many online solutions, but they are often paid or with limited capabilities. In addition, the implementation of such a solution is primarily a huge cost and time, because it should be adapted to the specifics of the industry, which requires the specialist knowledge of the programmer. This is why many business owners see e-commerce primarily as a cost.
A good tool for promoting local (and not only) business is our window4u, platform, intended only for distributors of the window and door industry. Thanks to it, customers will see your company's offer on the local market even easier.
How to promote an online company with a limited budget, time and staff?
Are you already an Eko-Okna partner or do you want to become one? This is reason enough to use the eko4u and window4u applications that we offer to our distributors. Even if you've never dealt with online platforms before, you can be sure they're for you. This is because:
they are free, and their installation and configuration is intuitive;
you do not need additional programmers - anyone can manage them, without specialist programming knowledge;
give you the freedom to create offers anywhere and anytime.
The eko4u platform is noteworthy. It is a tool that automates the work of a distributor: from preparing offers for customers to managing them (you can read more here). All major features are easy to find in one place, and what's most important - does not generate additional costs.
Stable online business - it's worth finding a good solution
Recent years have shown that the e-commerce market is doing well. This is clearly evidenced by its growth dynamics, which in 2020 amounted to 35% compared to the previous year. And that's not all. It is predicted that by 2040 as much as 95% of purchases will be made online. We can be sure that these changes will sooner or later also affect the door and window joinery market.
That is why it is worth preparing your business now for the new opportunities offered by the e-commerce market. Now is a good opportunity to talk about online solutions for your business thanks to the
Fensterbau Frontale in Nuremberg.
July 12–15, 2022
Hall 7, stand 7-127 Eko-Okna S.A.
Visit us and learn about the possibilities of the e-commerce industry market.
